Spirulina is gaining in popularity on restaurant menus as consumers seek nutrient-dense, plant-based ingredients that offer both health and sustainability benefits, as well as visual appeal. High in protein, antioxidants, and essential vitamins, spirulina, which is a type of blue-green algae, aligns with wellness trends and plant-forward diets such as veganism and vegetarianism.
On top of that, spirulina’s vibrant blue-green color makes it a standout ingredient for visually appealing, Instagram-worthy dishes and beverages, something that is increasingly important as social media continues to drive a lot of consumer interaction. The ingredient is most popular in smoothies.
Over the past four years, spirulina has grown on restaurant menus by 33%, and market research firm Datassential’s Menucast prediction tool forecasts growth of another 35% in the next four years.
Unsurprisingly, consumer awareness is highest among vegetarians and vegans.
Click through the gallery above to learn more about spirulina, and to see how one small restaurant chain in Southern California is using it on the menu.
