High in protein, antioxidants, and essential vitamins, spirulina, which is a type of blue-green algae, aligns with wellness trends and plant-forward diets such as veganism and vegetarianism.

Spirulina is in the inception stage; it skews toward regional and fast-casual operators.

Found on 0.8% of U.S. menus

+33% over the past four years

31% of the population knows it

14% have tried it

Awareness highest among vegetarian and vegan consumers

Café Gratitude, multiple locations in Southern California

Blue Wave Smoothie: Pineapple, banana, blue spirulina, dates, vanilla, sea moss gel, and coconut milk