Mezcal, which like tequila is derived from the agave plant, is known for its complex smoky flavor and handcrafted production process.

Mezcal is in the proliferation stage; it skews toward independent and fine-dining operators.

Found on 13.9% of U.S. menus

+34% over the past four years

50% of the population know it

24% have tried it

Awareness highest among Hispanic consumers

Rustic Canyon, Santa Monica, Calif.

The Right Decision: mezcal, hibiscus, mango, tajin, fresh lime, habanero shrub