ATLANTA Arby’s will make its first entry into the world of NASCAR in February, when it will be the primary sponsor of driver Matt Kenseth in 13 Busch Series races. —
Arby’s also will be the primary sponsor of Kenseth’s car in the Nextel Cup race this spring at Bristol Motor Speedway. —
Special sweepstakes, collectible cups and other in-store promotions, as well as a 200-day show car tour across the United States, will support the sponsorship throughout the year. —
Arby’s Restaurant Group Inc., based here, is the operator and franchisor of more then 3,500 Arby’s units worldwide. —
