Women place more importance on Cleanliness and Menu Variety than men do, while Likely to Recommend is more important to men than it is to women.

In-N-Out Burger was the top scoring Limited-Service brand among women and was fourth among men. The top scorer among men, Häagen-Dazs, did not make the top five among women.

75.4 percent of respondents with an annual household income of under $50,000 said Value is "essential" or "very important" to a Limited-Service Restaurant experience, compared to 64.5 percent of respondents with an annual household income of over $100,000.

In-N-Out Burger was rated among the top five Limited-Service restaurants for all three income groups.

People who are married or living with a partner place more importance on Cleanliness, Service, Menu Variety and Reputation than single people. The groups ranked most other attributes similarly.

In-N-Out Burger was the top-scoring brand among singles, both those who were previously married and those who had never married, but did not rank in the top five Limited-Service restaurants for customers who are married or living with a partner.

32.4 percent of Millennials said Likely to Recommend is "essential" or "very important" to a Limited-Service experience, while only 16.2 percent of baby boomers said it is.

In-N-Out Burger was the highest-rated Limited-Service restaurant among the 18-24 and 45-64 year old age groups, but ranked No. 5 among the 25-44 and 65-75 year old groups.

In-N-Out Burger was the only Limited-Service restaurant to rank in the top five for all age groups.

Consumers with college or professional degrees place more importance on Likely to Recommend than those without advanced degrees. Those who only finished high school care more about Service and Menu Variety.

In-N-Out Burger was the top scorer among all education levels but received a slightly higher score from customers with advanced degrees than from those who only graduated high school.