IHOP may be growing its Family-Dining market share, but Denny’s is coming within striking distance of the category leader. IHOP’s sales represented 23.6 percent of the segment, rising from 22.9 percent a year earlier, compared with Denny’s, in the No. 2 slot, with 20.4 percent of sales within the segment, rising from 19.9 percent, despite a slight reduction in unit count.