Quaker Steak & Lube will hold its second annual $100,000 Bracket Challenge in time for the NCAA Men's College Basketball Tournament. Starting on March 13, customers will be able to pick their winning teams for a chance to win a $100,000 grand prize. Fans can pre-register and set up their account at a dedicated website.

California Pizza Kitchen tipped off March with two ways for college basketball and pizza fans to get in on the game, including the chance to win free pizza for a year through the “Traveling Pizza Dough” nationwide scavenger hunt and “Take Your Shot – Go for 3!” in-restaurant promotion.

Buffalo Wild Wings president Sally Smith told Fox 6 that the first few days of the March Madness tournament are even bigger than the Super Bowl for the casual-dining chain. This year, Buffalo Wild Wings is running a vacation-themed promotion that highlights its restaurants as a getaway to watch the game.

Papa Murphy's will hold a #Team425 Take ‘n' Bake Bracket sweepstakes to create competition during the college basketball tournament. Fans are encouraged to vote on their favorite Papa Murphy's pizzas, with one pizza crowned the winner on the final day of the sweepstakes.

Philly Pretzel Factory is promoting its Party Trays during March Madness. On social media, the chain is hosting a "Guess the winning team" contest for a "three free on me" pretzel card.

This is the second year Pita Pit is running its MVPita bracket competition. The chain asks fans to vote for the top 16 pitas in the Saucy 16 to make it to the next round of eight of the competition. After that, Pita Pit asks fans to vote from the top eight to the top four, until the final two and the final pita is chosen as the winner.

Wing Zone is launching its Wing Zone Flavor Madness bracket competition this year. The chain asks fans to vote for their favorite flavors in each round, starting with the Saucy 16 and voting down to the top eight, top four final two and champion flavor.

WingStreet by Pizza Hut has partnered with dry-cleaning company Martinizing Delivers and its affiliated brands to offer college basketball fans free mobile dry cleaning in select markets.

While promoting its restaurants as a place to watch the tournament, Hooters also offers customers a free pint glass with the purchase of select items beginning March 14.