As smartphone apps go, the augmented-reality “Pokemon Go” really is a monster.
“Pokemon Go” has been downloaded to more than 15 million smartphones in less than a week, according to the analytics consultancy SensorTower, and restaurant operators are asking how they can capture them as customers as well as Pokemon hunters catch the little Pocket Monsters.
Here’s a seven-step tutorial on buying and using the “Lure Modules” that the developer Niantic is selling and experts recommend to draw customers’ attention.
A restaurant operator can buy 30 minutes of heightened Pokemon action by buying Lure Modules and installing them at PokeStop locations.
The Lure Modules will only work at PokeStop locations, which frequently are near restaurants. In my neighborhood, Einstein Bros. has one in a strip shopping center and Starbucks and Zoe’s Kitchen just a half block away have one in front as well.
First step: Make sure your location and your smart phone are near a PokeStop, which is designated by an elevated blue cube on the app that turns into concentric three-dimensional spinning circles as you near it.