OAK BROOK Ill. McDonald's, as part of its strategy to appeal to both large and small appetites, is adding a Chipotle BBQ Snack Wrap while expanding a test of its one-third-pound Angus burgers.
The quick-service giant said it plans to debut the premium burgers, previously sold only in Southern California, in New York and Columbus, Ohio, at a price of $3.99 each.
The new Snack Wrap is the third variation in the low-cost snack line, which franchisor McDonald's Corp. has frequently cited as a strong sales generator. Each version of the Snack Wrap consists of a flour tortilla wrapped around grilled or deep-fried chicken-breast strips along with cheese, lettuce and tomato. The wraps are popular throughout the day among on-the-go consumers who often skip regular mealtimes, said Dan Coudreaut, McDonald's director of culinary innovation.
The latest snack wrap is supported through a new website that encourages users to send a customized voicemail or e-mail invitation asking friends to join them for a McDonald’s snack.
