IRVINE CALIF. El Pollo Loco has given a twist to its traditional citrus-marinated, flame-grilled chicken with the limited-time rollout of barbecue chicken and two barbecue-chicken entrées. —
Barbecue chicken is available in both individual and family meals and can be mixed with the chain’s traditional chicken. —
The new BBQ Ranch Chicken Tostada Salad entrée combines chicken with romaine lettuce, barbecued black beans, corn poblano, crunchy tortilla strips, cilantro, cojita cheese, ranch dressing and barbecue sauce. —
The second entrée is Barbecue Chicken Grilled Quesadilla, which includes jack and Cheddar cheeses, corn poblano, cilantro and barbecue sauce in a large flour tortilla. —
The rollout is being supported with a multimedia campaign in the general and Hispanic markets. El Pollo Loco has 366 units in seven states. —
