For Caribou Coffee, taking the long view in its current rebranding efforts meant embracing its original seize-the-day slogan, “Life is short. Stay awake for it.”The Minneapolis-based coffeehouse chain updated its logo, packaging and signage to...
Most students who attend The Culinary Institute of America and other professional culinary programs want to be chefs. But over the past five years or so, a growing number of students have a new career goal in mind: They want to cook on television...
“Leaves a little bit to be desired.” That’s the verdict that Mike Rotondo remembers most from a fateful run of focus-group testing conducted by Tropical Smoothie Café in early 2008.“We got rave reviews, [for our smoothies]” Rotondo said, but when...
When most of us consider artichokes, what comes to mind are pizza toppings, salad additions and purees—not sandwich accents.Yet the humble artichoke is exactly the ingredient with which Au Bon Pain’s culinary team began engineering its most...