NRN surveyed over 400 restaurant operators for our latest market leader report. Discover how these industry leaders are leveraging data to shape their strategies and drive success.
SALT LAKE CITY Costa Vida said a one-day-only, free-burrito offer to 80 “fans” on Twitter.com was forwarded to 15,000 individuals, prompting more than 2,500 people to redeem the virtual coupon at the chain’s 21 restaurants. “This mobile...
WASHINGTON The National Restaurant Association has named industry veteran David Gilbert to the newly created posts of chief operating officer of the NRA and executive director of NRA Solutions. Gilbert, who had been serving as interim...
DALLAS Recruiting and retaining employees has become much less difficult for restaurant operators as the industry continues reeling from the effects of the recession, according to the People Report Workforce Index, a quarterly barometer of...
Although the economic downturn is affecting how much money some restaurants are allocating for eco-friendly initiatives, several quick-service chains are moving forward with plans to turn their operations greener. Chains such as Arby’s...
MARYVILLE Tenn. As restaurants feel the pinch from cost-cutting consumers, some casual-dining chains are looking to pump up traffic with special two-for-one offers. T.G.I. Friday's and Ruby Tuesday this week launched promotions with...
LAKE FOREST Calif. Del Taco on Wednesday said it had made two changes to its executive team, including the appointment of former Pick Up Stix executive chef Ed Wilroy as senior director of research and development. The 510-unit quick-service chain...
GOLDEN Colo. Boston Market Corp. on Wednesday launched the $50,000 Fresh Start Sweepstakes, the brand’s first-ever game promotion. Officials of the 530-unit rotisserie chicken chain are hoping the sweepstakes will drive traffic by promoting lower...
CARPINTERIA Calif. Franchise operator Star Foods Investors Group has signed an agreement with CKE Restaurants Inc. to open 72 Carl’s Jr. restaurants in the Dallas and Houston markets over the next nine years, officials said Tuesday. The...
January, the month of New Year’s resolutions, may be over, but the opportunity for restaurant operators to capitalize on dieting consumers is not.According to new data from market research firm The NPD Group, the dieting season that kicks off Jan...
ATLANTA Carvel Ice Cream, based here, despite the success of its first-ever text-messaging campaign last year, is not planning any mobile marketing for 2009, said Lori Petersen, vice president of marketing. She recently explained that decision...
