KFC U.S. has created a new role to support parent company Yum Brands’ goal of reaching 100% digital sales mix across all of its brands. Paul Tuscano has been named chief digital officer, effective Aug. 1, reporting to President Tarun Lal.
Tuscano is tasked with executing KFC’s “digital roadmap,” and ensuring digital capabilities are in place to support the customer. He will work alongside Chris Caldwell, chief technology officer, who will continue to lead restaurant technology initiatives, including the restaurant technology support call center.
Tuscano, left, joins KFC U.S. from Marriott, where he spent seven years working in product management for Marriott’s digital organization, most recently as vice president of Onsite Digital and Mobile Products. In this role, he was responsible for the Marriott Rewards/Ritz Carlton/SPG apps, the Bonvoy app and all guest digital/technology experiences.
Prior, Tuscano spent over 10 years with Verizon Wireless developing new digital and wireless products across multiple industries. He has an MBA from George Washington University and a bachelor’s degree in electrical engineering from Concordia University.
“Paul’s impressive career has focused on providing customers with an optimal experience, and his passion for the customer journey makes him the right leader to take our digital business to the next level,” Lal said in a statement.
His hire comes as KFC’s digital business continues to ramp up. Globally, the company’s digital sales mix increased by 8% from 2021 to 2022 and now makes up over 40%. For its part, KFC U.S. is rapidly expanding kiosks throughout its stores and executives have stated intentions to launch a new loyalty program this year to support Yum’s 100% digital sales mix goal.
Contact Alicia Kelso at [email protected]