Sharky's Woodfired Mexican Grill has named Steven Goldstein as its first chief marketing officer, the company said Thursday.
An industry veteran with 35 years of experience, Goldstein has spent the past nine years with San Francisco-based restaurant consulting group The Culinary Edge, where he headed business development and client management. He is the brother of Sharky's chief operating officer David Goldstein.
"Steven's commitment to execution and brand strategy is a welcome addition to a growing Sharky's brand," said Steven Paperno, Sharky's founder and CEO. "David Goldstein, COO, and I believe that Steven will help establish and grow Sharky's as a brand that offers current and future guests ways to eat deliciously, providing quality nutrition and satisfaction in equal measure, or in the ratio each person seeks at each meal occasion. Above all, Steven is committed to our vision to offer guests the opportunity to 'Feel Good About Eating' realized in our distinctive menu and premium fast-casual dining experience."
In his role as CMO, Goldstein will oversee brand and menu evolution as the 25-unit chain expands beyond California, with plans to open restaurants in Oregon, Arizona and Nevada.
Westlake Village, Calif.-based Sharky's recently opened its first unit outside the Golden State, in Tualatin, Ore., and more locations are scheduled to open in the Portland, Ore., area, in addition to restaurants also planned in Southern California. In 2017, another three units are scheduled to open in Las Vegas.
Last year, Sharky's unveiled a new prototype that supports menu upgrades and emphasizes sustainability.
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