In October, the Seattle-based coffee chain’s CEO Kevin Johnson sent a letter to employees outlining the chain’s diversity, equity and inclusion goals. That letter announced a new policy linking executive compensation to the diversity and inclusion of their teams.
On a store level, Johnson said that Starbucks is committing to 40% BIPOC representation by 2025 and will be launching a mentorship program connecting Starbucks employees to leaders within their division to focus on developing and promoting diverse talent within the organization.
“We know that a more inclusive environment will create a flywheel that leads to greater diversity, and thereby greater equity and opportunity for all,” Johnson said in his letter to employees. “Greater diversity enables us to better fulfill our mission.”
In March, the chain promoted regional vice president Dennis Brockman to global chief inclusion and diversity officer and Michael Hines to vice president of inclusion and diversity, two roles the chain already had.
In reference to the new hires and in light of the chain’s October commitment, Johnson sent employees a letter stating, “For all of us at Starbucks, each day we must reaffirm our responsibility to one another — to care for each other, to strengthen our communities, and to ensure diverse perspectives are represented at the company’s highest levels […] We have committed to do so with intention, with transparency, and with accountability.”