The Sizzle prototype is offered in 40-, 60- and 80-seat formats, according to Tom Curtis, president of the Burger King North America. “You could probably imagine in an urban area you get more pickup and you get more people who are just grabbing and going,” Curtis said. “And then in rural areas you tend to be more of a destination so those franchisees will probably be more likely to choose the 80-seat formats vs. the 40-seat formats.”

The Burger King prototype was unveiled for franchisees gathered the first week of October.

Burger King has tested kiosks in its corporate Miami-area restaurants.

Pickup areas are noted in signage in the prototype stores.

The Burger King Sizzle prototype is “very warm and inviting” on both the outside and inside, said Tom Curtis, president of Burger King North America.

The Burger King drive-thru design is also being updated.

Part of Burger King’s “Reclaim the Flame” investments of the past year have gone toward enhancing the digital experience for customers.

The outside of the Burger King unit has been updated.

A “Home of the Whopper” wall punctuates the outside of the prototype store.

Words like “juicy,” “savory,” “leafy,” “melty,” and “crispy” were incorporated into the Burger King prototype design.

The Burger King Sizzle prototype design features an updated exterior.

The “Home of the Whopper” wall is lighted at night on the Burger King Sizzle prototype.

Mobile order pickups get their own lane in the prototype Burger King Sizzle design.