In celebration of National Fried Chicken Day July 6, KFC is launching a new merchandise line in partnership with BoxLunch, a California-based specialty retailer founded in 2015. The line includes a bucket crossbody bag, color block windbreaker jacket, reversible chicken bucket hat, fanny pack and more.
“We take pride in collaborative partnerships, especially when we have the opportunity to have fun and reach fans through the original fried chicken brand, KFC,” Rick Vargas, senior vice president of Merchandising and Marketing at BoxLunch, said in a statement. “The vibrant KFC collection brings the renowned brand to BoxLunch fans and introduces our unique styling to KFC lovers everywhere.”
As part of BoxLunch’s philanthropic program, the brand provides a meal through Feeding America with every $10 spent across themed offerings, including KFC’s.
“This collaboration celebrates KFC brand fans with finger lickin’ good fashion. We’re honored to team up with BoxLunch, a brand that shares our commitment to feeding the communities we serve, Anna Faktorovich, VP of Brand Management at KFC U.S., said in a statement.
The companies are offering the chance to win the full BoxLunch x KFC collection online here.
This partnership comes on the heels of KFC’s merch collab with apparel and accessories brand Life Is Good Company. KFC launched its KFCShop.com site last year, featuring apparel and accessories. It has also included a limited-time collaboration with Kentucky-based sunglass brand Shady Rays, seasonal collections, and more.
Several restaurant brands have jumped into merchandising in the past several years to raise brand awareness and generate additional revenue. Since 2019, brands like Chipotle, El Pollo Loco, McDonald’s, Chili’s, Velvet Taco and Denny’s have opened online merch stores. This year, Shake Shack, Jimmy John’s, Arby’s, Sonic, Dunkin’, White Castle, and Chick-fil-A have all introduced new merch lines.
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