McDonald’s has launched a Crocs Happy Meal, featuring eight exclusive Crocs clips, each available in their own Happy Meal shoebox and with a special Jibbitz sticker sheet for customization. Customers can also scan a QR code on the box that provides access to a digital experience where they can mix and match selections and create their own personalized shoe design. The new Happy Meal promotion is available now while supplies last.
This marks the brand’s second tie-up with Crocs in less than a year. In November 2023, McDonald’s and Crocs launched a full line of shoes, socks, and Jibbitz charms featuring characters like Grimace, Birdie, and Hamburglar.
Notably, McDonald’s isn’t the only quick-service brand that has teamed up with the popular shoe company. Last summer, Taco Bell launched a Mellow Slide limited-edition collaboration. The Crocs Mellow Slides were inspired by Taco Bell’s signature colors – black and purple – and included “Live” and “Más” imprinted separately in white within each foot bed. Taco Bell’s Yum Brands' sister chain KFC also launched a limited-edition pair of Crocs in early 2020, featuring a fried chicken print, a red-striped bucket on the base, and two attachable Jibbitz charms with a chicken scent.
Crocs’ comeback after 20-plus years in business has been largely driven by celebrity endorsements, Gen Z consumers, and an appearance on a runway during Paris Fashion Week in 2017. According to a recent Piper Sandler survey, teenagers rank Crocs No. 5 on their list of favorite footwear brands. The American-owned footwear business sells about 150 million pairs of Crocs a year.
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