Sonic Drive-In is giving away vacation packages valued at around $15,000 each to wrap up the summer.
The Fun is on the Menu Sweepstakes invites guests to visit livefreeshopsonic.com/fun99 between now and Sept. 23 to enter a chance to win one of five vacation packages curated by Tripadvisor:
The Most Fun Weekend on the Water tour is an all-expenses-paid trip for four people to Sarasota, Fla. The group will spend three nights in a “luxury villa” on Siesta Key Beach, take a glass-bottom kayak LED light tour, a guided electric bike tour, a parasailing flight, a dolphin cruse and a two-hour beach picnic.
The Most Fun in the City That Never Sleeps treats four people to three nights in New York City at a five-star hotel, where they will take a New York City mafia and local food tour, a private helicopter tour, and get tickets to a Broadway show of their choice.
The Most Fun Icy Outdoor Adventure package, centered around Anchorage, Alaska, includes three nights at a four-star hotel with scenic views, a self-guided bike tour, a day-long dog sledding trip, a gray whale watch trip, and an opportunity to hike the Matanuska Glacier.
The Most Fun R&R Retreat takes four guests to a five-star resort and spa in Sedona, Ariz., with daily wellness and exercise classes and a starlight ride through Verde Valley in the Verde Canyon.
The Most Fun at the Most Magical Amusement Park is a trip to Orlando, Fla., with two-day access to a theme park in that city, an air boat ride, a barbecue lunch, and entry into a wildlife park.
Sonic will announce three winners after the application process closes.
The sweepstakes is part of Sonic’s broader marketing initiative, Live Free Eat Sonic, which promotes the chain of more than 3,500 quick-service restaurants as a place to have great experiences.
It has included ads featuring a fictional Department of Research and Deliciousment that evokes a Wonkalike fantasy world. The launch of new menu items such as its revamped crinkle-cut fries, called Groovy Fries, and a $1.99 value menu, dubbed the Fun.99 and similar to the rash of discounted offerings that are being promoted in the quick-service segment, also have been promoted as off-the-wall offerings.
Sonic also promoted live experiences as sponsor of the X Games Ventura in June.
Sonic Drive-in is a subsidiary of Atlanta-based Inspire Brands.
Contact Bret Thorn at [email protected]
