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The design of the Times Square Cantina pays subtle homage to New York City with lighting tinted to the brand' signature purple color.
This new location is inside a historic landmark — the Paramount Building — and Taco Bell chose to keep the original entrance facade.
From this overhead shot, you can see the lit-up cubbies and digital kiosks where customers can pick up and place orders.
Branded pin sets are just one of the tchotchkes you can pick up at the store.
The red and green-swirl exclusive Big Apple Freeze offered only at this location.
