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Taco Bell - The Cantinas On The Green(1018x1099).jpg Photo courtesy of Taco Bell
Taco Bell's early retirement community, The Cantinas.

Taco Bell’s ‘retirement community’ memberships sold out in less than 3 minutes

The Cantinas community, which opens Aug. 17-18 in San Diego, now includes a board of directors

Taco Bell’s early retirement community, called The Cantinas, opens Aug. 17-18 in San Diego. The community was announced in early July, with exclusive access reserved for rewards members who are 21 and older. The access includes weekend memberships with overnight accommodation for $150, as well as day passes for $50. According to the company, all memberships sold out in less than 3 minutes.

To prepare for its opening, the chain has added a The Cantinas board of directors. It includes the members of Retirement House, also known as “your internet grandparents.” The group of six actors, ages 70 to 85, has amassed nearly 6 million followers on TikTok and 2 million followers on Instagram by parodying content houses filled with young creators. Also on the board is Joey Zauzig, director of Retiree Vibes, who has nearly 750,000 TikTok Followers, and Terri Joe, an influencer and comedian who is also known as Psyiconic and who has 3.1 million TikTok followers.

"We're rewriting the script for life beyond retirement. The six of us are living proof that, like a fine wine, life can get better with age. Retirement is anything but boring, it's an opportunity to spend quality time with your loved ones and play every day," members of Retirement House said in a statement. "Excuse us as we live our best lives as the slow roasted seniors on the Cantinas Board of Directors and show a new generation how to sit back, relax, and enjoy the good life with their best friends."

Members of the board will host all weekend activities at the community, which features signature Taco Bell design elements throughout. Those activities include early morning tee times, aerobics, crochet classes, arts and crafts, afternoon naps, bingo, lounging by the pool, and pickleball, as well as an early-bird dinner and 8 p.m. bedtime.

For rewards members who missed the membership cutoff, Taco Bell is offering free delivery from Aug. 15-18 for orders that are at least $15. Also, rewards members have the chance to win an exclusive pickleball set from The Cantinas via the Tuesday Drops page on the Taco Bell app on Aug. 20 at 5 p.m.

Contact Alicia Kelso at [email protected]

 

 

TAGS: Marketing
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