The first-ever pop-up online merchandise store from the Orlando, Fla.-based casual dining brand is centered around an ugly sweater.
Featuring their most popular menu item, the cheddar biscuit, the chain has unveiled a holiday sweater with an insulated pocket for holding the aforementioned biscuits. Adorned with lobsters, biscuits and snowflakes, the sweater retails for $39.99.
Additional items up for sale at the online store include a Cheddar Bay Biscuit fanny pack, t-shirt and more.