Coffee is clearly evident as an option. Layout promotes coffee using all of the senses.
Take a look inside Krispy Kreme's new prototype design, which it hopes will help it sell more coffee.
Krispy Kreme
The new layout makes it easy to see Krispy Kreme’s offerings.
Krispy Kreme
The chain's "Doughnut Theatre" with a glaze waterfall is still intact. “We made sure we didn’t swing the pendulum too far away from where we are as a brand,” Krispy Kreme CEO Tony Thompson said.
Krispy Kreme
The design encourages customers to linger. “We’re seeing kids after school, doing their homework,” Thompson said.
Krispy Kreme
Seating areas encourage people to stay and enjoy some coffee.
Krispy Kreme
The Krispy Kreme unit near Winston-Salem, N.C., has been designed to encourage more coffee sales.
