Fruit-inspired bas relief wall decorations are incorporated with digital displays.

Guests can sit at the bar and watch their smoothies or juice drinks being made. The Innovation Bar is about three times the size of a typical Jamba unit with more seating.

Certain design elements could be rolled out to the rest of the system.

Jamba Juice opened a new Innovation Bar in Pasadena, Calif., which will serve as a learning lab to test new menu items and design elements.

Like most Jamba Juice locations, guests at the Innovation Bar order at the counter. A range of grab-and-go items are available.

The unit is WiFi enabled to encourage guests to stay a while.