James Greco, chief executive of Brueggerâ€™s Enterprises Inc., acknowledges that the Burlington, Vt.-based Brueggerâ€™s Bagelsâ€™ concept has had to mend a hole or two in its growth plans over the past 26 years. However, he says, the bakery-cafe chainâ€™s focus on guest service has helped keep the brand rolling forward even during these tough economic times.Known as GUESTâ€”an acronym for â€śGreet,â€ť â€śUrgency,â€ť â€śEye contact,â€ť â€śSmileâ€ť and â€śThank youâ€ťâ€”Brueggerâ€™s evolving guest-service ...
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Contact: Desiree Torres Desiree.Torres@penton.com