James Greco, chief executive of Brueggerâs Enterprises Inc., acknowledges that the Burlington, Vt.-based Brueggerâs Bagelsâ concept has had to mend a hole or two in its growth plans over the past 26 years. However, he says, the bakery-cafe chainâs focus on guest service has helped keep the brand rolling forward even during these tough economic times.Known as GUESTâan acronym for âGreet,â âUrgency,â âEye contact,â âSmileâ and âThank youââBrueggerâs evolving guest-service ...
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