NPD report shows healthful menu options, demands from growing, diverse consumer groups will drive industry
Shifting consumer preferences for more healthful menu choices and changing demographics will shape the restaurant industry’s growth in the year ahead, according to a new report from The NPD Group. Consumer demand for meals and snacks prepared at restaurants is expected to rise slightly above 2011 levels in the coming year, and restaurants likely will feel the need to improve the health perceptions of their food. Restaurants also may look to ratchet up flavor profiles for customers in ...
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