Brian Niccol, CEO
As Taco Bell Corp. strives to “break out of the sea of sameness” at breakfast, CEO Brian Niccol has a broader plan to set the brand apart this year — including testing delivery and expanding its catering test. Niccol, who stepped into the CEO role at Taco Bell in January after his predecessor Greg Creed became CEO of parent Yum Brands Inc., outlined ambitious plans for the coming year in an interview with Nation’s Restaurant News. The initiatives are all part of an ...
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Contact: Desiree Torres Desiree.Torres@penton.com