Smashburger has named Brett Willis as its new senior vice president of franchise sales, the Denver, Colo.-based company said on Monday. In his new role, Willis will lead franchise recruitment initiatives for the company, focusing on developing and executing strategies for nontraditional, domestic and international unit growth of the better-burger restaurant chain. RELATED • Smashburger debuts first widescale marketing push • Smashburger owner to open full-service ...
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Contact: Desiree Torres Desiree.Torres@penton.com