Influencer marketing is ‘becoming a necessity’ for restaurant brands

Jan 04, 2024

More restaurant brands, big and small, are shifting their marketing dollars away from traditional advertising toward influencer relationships.

White Castle plans return of Valentine’s Day ‘Love Castle’

Jan 04, 2024

Reservations open Friday for one-night full-service fast-food restaurant experience

Chipotle wants to help customers reach their fitness goals

Jan 03, 2024

The restaurant company has teamed up with Strava, a digital fitness platform with more than 120 million users, to offer fitness incentives through January.

McDonald’s taps into the popularity of Squishmallows for its latest Happy Meal

Dec 19, 2023

Squishmallows have found favor among all age groups and over 100 million of them were sold in 2022 alone.

11 notable new loyalty programs, revamps, and upgrades of 2023

Dec 14, 2023

From Sweetgreen going all-in on an app, subscription and loyalty program; to Subway’s new MVP rewards program—loyalty got a major upgrade this year

Personalization, globalization, engagement: A look at what's next for McDonald’s marketing

Dec 13, 2023

Last week, McDonald’s executives shared how the restaurant company plans to create more engaging customer experiences and globally unified campaigns.

How McDonald’s is getting smarter on pricing

Dec 11, 2023

McDonald’s is investing in technology tools to better understand what pricing levels restaurant consumers will accept, which has increased flow through rates.

Looking back at a year of celebrity/restaurant brand tie-ups

Dec 06, 2023

Undeniably, restaurant brands, especially quick-service brands, have gained plenty of momentum from attaching a celebrity to a promotion. And we don’t mean just hiring a celebrity to star in a commercial, but partnering with them for meal curation...

Walk-On’s Sports Bistreaux names Laurie Curtis chief marketing officer

Dec 06, 2023

Curtis has worked at restaurant companies including Denny’s, Pizza Hut, TGI Fridays, and Domino’s

Noodles & Company offers variations on its Rice Crispy dessert in weeklong promotion

Dec 05, 2023

The fast-casual chain celebrates ‘CrispiDays’ Dec. 6-12