Noodles & Company is leveraging the popularity of its Rice Crispy dessert by offering a new variation of the treat every day for a week.
Starting on Wed. Dec. 6, the Broomfield, Colo.-based chain will offer a never-before-seen version of the treat, made from a base of crispy rice cereal, marshmallows, and butter, each day. The flavors have already been named — The Wonderland Crispy, Eight Toasty Nights (launching on the first night of Hanukkah), Home for the Holidays, Oh Deer Reindeer!, Crispy Confetti, Naughty & Nice, and Buddy’s Crispy — but their exact ingredients will only be named each morning on the 465-unit chain’s Instagram account and CrispiDays microsite. They are priced the same as regular Rice Crispies, at $3.
Interim CEO Drew Madsen said the chain was promoting CrispiDays on social media.
“We’ve been engaging aggressively with all the influencers that can help us do that,” he added without providing further detail.
Noodles has been suffering from declining traffic for the past two quarters and Madsen, a restaurant industry veteran who has been a member of the chain’s board of directors since 2017, was appointed in part to help alleviate that.
“Few things sweeten the holidays more than our delicious Crispies, and this season, we’re excited to make the season even sweeter with our CrispiDays Crispies,” chief marketing officer Stacey Pool said in a press release announcing the promotion. “Our Crispy has been a staple on our menu since we first opened our doors 28 years ago and we sell more than three million every year. While delicious on its own, our culinary team has been busy sparkling holiday magic to create these seven new and unique CrispiDays flavors so we can spread Uncommon Goodness through uncommon and delightful flavor pairings.”
“Uncommon Goodness” is the name of the branding initiative that the chain introduced in May of 2022, and refers to the quality of its food, the service it provides to guests, its commitment to the communities where it operates and the benefits it provide for its employees.
Contact Bret Thorn at [email protected]