Starbucks Corp. took a hit to brand perception by changing its loyalty program, and customers continue to vent their unhappiness on social media. But loyalty experts say the coffeehouse giant did the right thing, and other restaurant chains should take note. Starbucks last month announced plans to revamp its loyalty program, starting in April, to allow My Starbucks Rewards members to earn stars based on spending, rather than visits. The goal was in part to stop “transaction ...
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Contact: Desiree Torres Desiree.Torres@penton.com