Barbecue may be rich and hearty fare, but it tends to evoke feelings of summer for many Americans.
As a result, a number of chains are looking to tap into that emotional response with their warm weather sandwich promotions.
White Castle is offering a Bacon Cheddar Chicken Breast slider with barbecue sauce as a limited time offering. Prices for the sandwich vary within the 415-unit system, but in the quick-service chain’s hometown of Columbus, Ohio, the ticket is $1.79.
The chain began experimenting with barbecue last summer when it co-located a new concept, Blaze Modern Barbecue, with a unit in Lafayette, Ind.
Tropical Smoothie Café, a 300-unit chain based in Destin, Fla., has launched a new Signature Hawaiian Luau Barbecue Sauce to go with the Beachside BBQ Sandwich, Wrap and Flatbread, which cost between $5.99 and $6.99, that are being offered this summer.
The sandwich is made with sliced turkey breast, bacon, provolone, romaine lettuce and tomato, along with the signature sauce. It is served on ciabatta bread.
The wrap is prepared with chicken, mozzarella, pineapple and red onions and served in a warm tortilla.
The flatbread contains chicken, pickles, red onion and cheddar cheese.
Subway recently launched a barbecue pulled pork sandwich across the country. The launch was prompted by its American franchisees who wanted to promote the LTO nationally.
Plans already were underway in about 85 percent of U.S. markets to market the slow-cooked pork sandwich with sweet and smoky barbecue sauce, so the franchisor of 23,850 domestic units decided to go ahead and promote it across the country, a company spokesman said.
The barbecue sub is available for around $5 for a six-inch sandwich and $8 for a footlong through August 14.
Contact Bret Thorn at [email protected].
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