LAKE FOREST Calif. Sharon Fogg, senior vice president of marketing for the Del Taco chain, confirmed on Thursday that she will step down this week to return to consulting work.
John Cappasola, vice president of marketing, will take over as head of the chain’s marketing division on Monday, officials said.
Fogg, who joined Del Taco full time in October 2005, has been a driving force behind creative programs such as the Raving Fan eClub, officials said. During her tenure as head of the marketing division, the chain moved away from an advertising campaign with “Dan the Product Guy” in 2007, shifting to a “Feed the Beast” campaign that last year was replaced by Del Taco’s current “Go Bold or Go Home” theme.
Cappasola joined Del Taco last fall after 16 years with Blockbuster.
Based in Lake Forest, Calif., the 510-unit Del Taco chain is owned by Nashville, Tenn.-based Sagittarius Brands Inc.
Contact Lisa Jennings at [email protected].
