Dunkin’ Donuts credits existing franchisees and incentives for a 50-percent increase in development agreements during 2010, the company said Thursday.
Dunkin’ Donuts said it opened 574 net new locations worldwide in 2010, with 206 of those restaurants debuting in the United States.
Nigel Travis, chief executive of Canton, Mass.-based Dunkin’ Brands Inc. and president of Dunkin’ Donuts, said, “In 2010, the majority of new store openings and a significant number of new development agreements came from existing franchisee networks, which we believe shows tremendous confidence in the brand.”
In some markets, the company has offered development incentives that include reduced royalty fees for three years and an extra $10,000 in local-store marketing for units that open on time.
Dunkin’ Donuts signed an additional 226 domestic development agreements in 2010 including multi-store pacts in 29 U.S. markets, including: Milwaukee, Wis.; Detroit, Mich.; Tallahassee, Fla.; Nashville, Tenn.; and Chicago, Ill.
Dunkin’ Donuts recently said it was seeking franchisees in areas of Arkansas, Iowa, Louisiana, Missouri, Texas and Wisconsin.
Dunkin’ Donuts has more than 9,700 restaurants in 31 nations and, in 2010, had global sales of $6 billion.
Contact Ron Ruggless at [email protected].
