GAITHERSBURG Md. Contract feeder Sodexo USA said Wednesday it has inked a 10-year deal with Red Mango to open units of the frozen yogurt chain at its various college, corporate dining, government and health care accounts.
As a master licensee, Sodexo has nonexclusive rights to open stores under the Red Mango name, subject to the chain’s approval. The deal also includes options for renewal after the initial 10-year term ends.
“Red Mango is a strategic addition to our portfolio that adds the value of a proven menu, superior branding and strong franchise system,” said John Nappier, vice president of business development for Sodexo’s retail brand group.
Daniel Kim, president and founder of the Dallas-based Red Mango, said the deal with Sodexo would allow the brand to reach a larger consumer base.
“This agreement gives Red Mango great potential for additional growth,” he said, and offers “opportunities to deliver [the brand] to a wider national audience as well as a healthier way of life.”
Red Mango, which is known for its tart frozen yogurt, currently operates more than 50 units around the country and plans to open as many as 550 locations in the United States over the next five years.
Nation’s Restaurant News this year named Red Mango USA to its roster of Hot Concepts! Award winners. The chain is one of five innovative brands that will be honored at a special reception held during NRN’s 50th Anniversary Multi-Unit Foodservice Operators conference, Oct. 4-6, at the Hilton Anatole in Dallas.
Contact Elissa Elan at [email protected].
