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Whataburger debuts favorites menu

Whataburger is bringing four of its limited-time burgers together for an All-Time Favorites menu.

Beginning Monday, the San Antonio, Texas-based chain is offering the Whataburger Patty Melt, the Chop House Cheddar Burger, the Honey BBQ Chicken Strip Sandwich and its most popular A.1. Thick & Hearty Burger, which was retired in 2009.

“Our All-Time Favorites menu brings together the items that we hear about from our customers all year long,” said Rich Scheffler, Whataburger’s group director of marketing.

The four All-Time Favorites are also available in junior sizes, the company said.

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“In our restaurants, in email, on Facebook and Twitter, our customers ask: When are these favorites coming back and why don’t we have them every day?” Scheffler said. “This menu is, without a doubt, for them.”

Whataburger said in a press release that “the All-Time Favorites menu directly ties into Whataburger's recently announced new advertising campaign, launching this week, which focuses its attention on the pride Whataburger has for its freshly-prepared menu offerings, its customers and employees.”

Whataburger has more than 700 restaurants.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

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