Bowls are completely customizable to specific diets, like the popular keto, making them a key addition for health-conscious consumers.

Chicken bowls are in the Proliferation stage – they skew toward chain and fast-casual restaurants.

Menu inspiration

Yoshi’s — Phoenix

Sesame Chicken Bowl

Japanese tempura-style breaded chicken breast glazed with a spicy sesame sauce, served over rice and topped with sesame seeds and dried chile pepper.