Consumer Picks 2015: Limited-Service rankings

Apr 13, 2015

NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners. Share your thoughts on this year's results via Facebook, LinkedIn and Twitter using #ConsumerPicks.

The following rankings cover the 111 Limited-Services chains in the 2015 Consumer Picks survey. Survey respondents rated the chains on 10 attributes, including Food Quality, Cleanliness, Service and Atmosphere. Those ratings created an Overall Score, which is weighted by the importance customers place on each attribute. Brands are ranked below by Overall Score. Click through each chain to see all attribute scores.

See the full Consumer Picks report >>

Get the methodology behind the survey >>

**100 to 149 responses

Rank	Chain	Overall Score
1	In-N-Out Burger	71.9
2	Bruster's Real Ice Cream**	70.3
3	Ben & Jerry's	69.3
4	Haagen-Dazs	69
5	Chick-fil-A	67.2
6	Rubio's Fresh Mexican Grill**	66.5
7	Tropical Smoothie Cafe**	65.9
8	Marble Slab Creamery**	64.8
9	Papa Murphy's Take 'N' Bake Pizza	64.7
10	Penn Station East Coast Subs**	64.7
11	Sarku Japan	64.2
12	Rita's Italian Ice	64
13	McAlister's Deli	64
14	Red Mango**	63.6
15	Charley's Grilled Subs**	63.5
16	Potbelly Sandwich Shop	62.9
17	Caribou Coffee**	62.9
18	Panera Bread	62.9
19	Schlotzsky's Deli	62.7
20	Raising Cane's Chicken Fingers**	62.6
21	Krispy Kreme Doughnuts	62.5
22	Jason's Deli	62.5
23	Culver's	62.5
24	Which Wich**	62.4
25	Peet's Coffee & Tea	62.2
26	Smoothie King	62.1
27	Chipotle Mexican Grill	61.7
28	Cold Stone Creamery	61.3
29	Corner Bakery Cafe	61.2
30	Pei Wei Asian Diner	61.1
31	Souplantation/Sweet Tomatoes	61
32	Godfather's Pizza	60.9
33	Hungry Howie's Pizza**	60.8
34	Steak 'n Shake	60.8
35	Togos**	60.6
36	Jet's Pizza**	60.1
37	Carvel	60.1
38	Fuddruckers	60.1
39	Jamba Juice	60
40	Mrs. Fields Cookies	59.9
41	Braum's Ice Cream and Dairy Stores	59.7
42	Firehouse Subs	59.7
43	Jimmy John's Gourmet Sandwiches	59.2
44	Noodles & Company	59.1
45	Sizzler	58.9
46	Zaxbys	58.2
47	Baja Fresh Mexican Grill	57.6
48	Baskin-Robbins	57.6
49	Smashburger	57.1
50	Golden Corral	56.8
51	Marcos Pizza**	56.6
52	Ponderosa / Bonanza Steakhouse	56.5
53	Wingstop	56.4
54	Jersey Mike's Subs	56.1
55	Round Table Pizza	55.6
56	Cinnabon	55.3
57	Ryan's	55
58	Dickey's Barbecue Pit	54.8
59	Qdoba Mexican Grill	54.6
60	Einstein Bros. Bagels	54.6
61	Great American Cookies**	54.4
62	Blimpie America's Sub Shop	54.1
63	Fazoli's	54
64	Bojangles' Famous Chicken 'n Biscuits	53.8
65	Five Guys Burgers & Fries	53.3
66	Rally's Hamburgers	53
67	Starbucks Coffee	52.9
68	Boston Market	52.8
69	Au Bon Pain	52.5
70	Bruegger's Bagels	52.4
71	Captain D's Seafood Kitchen	52.3
72	Moe's Southwest Grill	51.9
73	El Pollo Loco	51.4
74	Quiznos	51.2
75	Papa John's Pizza	51.1
76	Subway	51.1
77	Whataburger	51
78	Old Country Buffet	49.9
79	Popeyes Louisiana Kitchen	49.9
80	Pizza Hut	49.8
81	Sonic America's Drive-In	49.4
82	Checkers	49.1
83	HomeTown Buffet**	48.9
84	Orange Julius	48.4
85	White Castle	47.8
86	Del Taco	47.7
87	Taco John's**	47.4
88	Domino's	47.4
89	Carls Jr.	47.1
90	CiCi's Pizza	46.8
91	A&W Restaurants	46.7
92	Tim Hortons	46.7
93	Church's Chicken	46.5
94	Dairy Queen	45.6
95	Panda Express	45.2
96	Wendy's	45
97	Long John Silvers	45
98	Auntie Anne's	44.9
99	Arby's	44.9
100	Hardee's	44.1
101	Taco Bell	43.4
102	Jack in the Box	43.1
103	Little Caesars Pizza	42.4
104	Dunkin' Donuts	42.3
105	Sbarro	42.3
106	KFC	42.3
107	Wienerschnitzel	42.1
108	Krystal	40.7
109	Burger King	38.3
110	McDonald's	37.1
111	Chuck E. Cheese's	35.9

TAGS: Casual Dining

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