There are many reasons consumers give their loyalty to certain restaurant brands, from service and value to quality and cleanliness, and now including delivery and takeout ability.
True loyalty, measuring whether customers are really loyal to a brand or visit for its convenience, is one thing that market research firm Datassential polls consumers on for the annual Consumer Picks report.
Here, Nation’s Restaurant News has pulled out the 24 restaurant chains with the most loyal customers, according to those consumers themselves. The percentages correlate to the number of consumer saying they visit a specific chain out of loyalty, rather than convenience.
The brands on this list represent a wide variety of segments from quick service to casual dining. Nine of these brands are new to the list this year, although the chain with the most loyal fans remains the same as in 2021.
One of the biggest differences in 2022 data from the 2021 survey results was that loyalty figures were lower overall.
Some brands that have fallen off the list in 2022 include Chipotle Mexican Grill, Starbucks and Five Guys.
Click through to see a countdown of which chains consumers are the most loyal to, and read the full Consumer Picks report here.
