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Boosting Menu Craveability with Creative TwistsBoosting Menu Craveability with Creative Twists

January 10, 2025

1 Hr View
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Date: Feb 27, 2025

Time: 2:00 pm EST

Duration: 1 Hr

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Reinventing menu staples can pique consumer interest and drive purchases by appealing to consumer cravings. How can you create a new, craveable version of a familiar favorite or core menu offering? Technomic will present six innovation approaches to give your menu mainstays a makeover, why adding a twist to the classics attracts consumers, and how to maximize the craveability of familiar dishes.

In this webinar you will learn:

  • The role and importance of craveability to consumers

  • Six ways to innovate with classic menu items

  • How operators are employing these approaches on core menus and limited-time offers

  • Trends to consider when reimagining familiar favorites


Presented by 

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Speakers

John Ochana

Senior Research Analyst

Technomic

Hans Tubon

Research Analyst

Technomic

Aurora Hollenbeck

Executive Sous Chef

Potatoes USA

Alan Liddle - Moderator

Contributing Event Content Editor & Moderator

Food Service Group

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