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Enhance Your Loyalty Program : How Leading Restaurants Drive Revenue Through Loyalty CampaignsEnhance Your Loyalty Program : How Leading Restaurants Drive Revenue Through Loyalty Campaigns

January 8, 2025

1 Hr View
Thanx stock photo.jpg

Date: Feb 5, 2025

Time: 2:00 pm EST

Duration: 1 Hr

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In today's competitive landscape, restaurants are under pressure to deliver same-store sales growth while protecting margins. Leading brands are discovering that modern loyalty programs - when executed strategically - can be a powerful lever for driving measurable revenue impact without relying on costly discounts.

Join Thanx and a panel of restaurant executives as they share how they're transforming their loyalty programs from traditional "spend-to-get" models into sophisticated revenue drivers. Through real campaign examples from our Great Big Book of Loyalty Campaigns, learn how innovative brands are:

  • Converting 32% of first-time guests into repeat customers (vs. industry average of 9%)

  • Achieving a 23% annual growth in engaged customers.

  • Creating targeted campaigns for each stage of the customer journey: enrollment, activation, engagement, and retention

  • Driving same-store sales growth through personalized marketing

  • Measuring and proving program ROI to stakeholder


Speakers

Emily Rugaber

VP of Marketing

Thanx

Brooke Perry

VP of Marketing

Velvet Taco

Anita Walker

VP of Marketing

Fox Restaurant Concepts

Joshua Sims

Head of Marketing

Big Chicken

Tom Lockwood

Director of Marketing

Hopdoddy Burger Bar

Alan Liddle - Moderator

Contributing Event Content Editor & Moderator

Food Service Group

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