The Mango Habanero Fire-Grilled Chicken is available for a limited time
During the ICR Conference in Orlando, Fla., earlier this month, El Pollo Loco chief executive officer Liz Williams teased a robust marketing calendar from the brand this year prioritizing new products.
“In 2024, our marketing windows were products that had been seen before. We walked away from some of our innovations. In 2025, there are five marketing windows and every one of those is a new product,” Williams said.
We now know what the first of those five "windows" looks like. The California-based chain today introduced Mango Habanero Fire-Grilled Chicken, available for a limited time. The item can be ordered a la carte or as part of the new Mango Habanero Chicken Meals and Family Meals.
“After months of culinary development in our test kitchen, we are pleased to introduce this new vibrant Mango Habanero Sauce which perfectly balances the sweetness of mango puree with the fiery kick of habanero peppers,” head of culinary innovation and chef Rene Pisciotti said in a statement. “This flavor combination amplifies our citrus-marinated, fire-grilled chicken.”
The new Mango Habanero Chicken is El Pollo Loco’s first chicken flavor innovation in nearly a decade and comes as the company marks its 50th anniversary this year. Pricing starts at $9.19 for a two-piece Individual Chicken Meal, which includes two small sides, and $25.79 for an eight-piece Family Chicken Meal, which includes two large sides. For an additional charge, Mango Habanero Sauce is also available as a side. Pricing and participation may vary by location.
“We are thrilled to offer consumers a delicious new flavor that delivers on taste at a value price that we know consumers are looking for,” Williams said in a statement. “Our ability to bring together flavorful, healthier options and a winning customer experience truly differentiates El Pollo Loco.”
El Pollo Loco has recently extended its value offerings, including with a $5 Taco Tuesday deal, $5 Original Pollo Bowl, and new Loco Friday Drops, which feature rotation of deals and giveaways every Friday through the end of 2025, exclusively for Loco Rewards Members.
Contact Alicia Kelso at [email protected]
