Way back in 2017, an Australian millionaire suggested that young adults, specifically millennials, tend to spend money on immediate pleasures such as avocado toast instead of building long-term wealth through real estate or savings.

Avocado Toast is in the Proliferation stage — it skews toward regional and fine-dining operators.

Menu inspiration

Bistronomic — Chicago

Avocado Toast

Farm poached egg, Parmesan shaving, country bread.