The virtual brand creator Nextbite has launched a collaboration with wrestling-entertainment company WWE called Smackadillas, the brand announced on Tuesday.
Nextbite is only making this brand available for delivery in the Dallas area through mid-April, leading up to the professional wrestling event WrestleMania on April 2-3 in the city.
“WWE is one of the premier sports and entertainment organizations in the country and is known for giving their passionate fan base exactly what they want,” said Geoff Madding, chief growth officer for Nextbite in a statement. “Whether you order WWE Smackadillas from the comfort of your couch or on your way home after a late-night match, we look forward to amping up the total WWE experience with these delicious quesadillas for all the hungry fans in the Dallas area.”
Much like its other collaborations, such as George Lopez Tacos and HotBox by Wiz Khalifa, this collaboration centers around one kind of food: quesadillas.
The options range from The Onion Rumble: Caramelized onions, crispy onion rings, Swiss cheese, with a side of sour cream and onion; to the Spicy Superstar, with serrano peppers, onion and pickled jalapeño relish, avocado, Chihuahua cheese, pepper jack cheese, with a side of poblano queso, all sandwiched between two tortillas.
On Monday, Nextbite also announced it would be partnering with IHOP to launch two virtual restaurants in nine states also centered around cheese: Thrilled Cheese and Super Mega Dilla.
During its recent earnings report, IHOP parent Dine Brands Global Inc. CEO John Peyton described the IHOP virtual brands as a test out of 50 restaurants. But he said virtual brands are “a really big opportunity” that would utilize restaurant kitchens during slower dinner hours.
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