IHOP today announced it is “the official breakfast partner of Xbox,” and is offering exclusive Xbox merchandise, games, and reward offers for members of its International Bank of Pancakes loyalty program. The family dining chain is also adding new menu items beginning Nov. 19 to celebrate the release of Indiana Jones and the Great Circle, an action-adventure game based on the Indiana Jones movie franchise and featuring an original narrative that draws from the film series. The game is scheduled for release on Dec. 9 on Xbox.
Its new menu items include the debut of IHOP’s new Fully Loaded French Toast, inspired by Indiana Jones, featuring three flavors made with mousse sandwiched between the chain’s Thick ‘N Fluffy French Toast Bread. Flavors include:
- The Great Circle of Cinnamon, layered with cinnamon spread and drizzled with a sweet cream cheese icing
- Secret Cookie Butter, creamy cookie butter and vanilla sauces topped with a dusting of cookie crumbles
- “Berry’d” Treasure, glazed blackberries, raspberries, and blueberries and a drizzle of cream cheese icing
IHOP is also introducing a new kids menu item, plus two seasonal beverages and a holiday Family Feast option, including:
- Junior Adventurer’s Cookie Butter French Toast Sticks served alongside strawberries and bananas
- Explorer’s Caramel Apple Butter Hot Chocolate infused with caramel and apple butter flavors
- Long Lost Cookie Butter Milkshake with a blend of cookie butter, cookie pieces, and vanilla ice cream
- Holiday French Toast Creations Family Feast: Four slices of Thick ‘N Fluffy French toast, four servings each of scrambled eggs and golden hash browns, choice of eight hickory-smoked bacon strips or pork sausage links, and four seasonal toppings. Comes with mousse, mixed berry topping, cookie butter sauce, and cookie pieces. Serves four and is available for IHOP ‘N GO only
IHOP will also offer new Xbox incentives and rewards to its loyalty members in its International Bank of Pancakes Stack Market. Starting Nov. 18, guests can redeem their PanCoins – the brand’s reward tokens earned from eating at IHOP – for collectible IHOP + Xbox glasses featuring original art by Matt Taylor from Xbox and games including Indiana Jones and the Great Circle, Halo Infinite, Sea of Thieves, and Microsoft Flight Simulator 2024, alongside a limited-edition IHOP gift card series with similar designs from those same titles. Other offerings include digital downloads of these games, exclusive merch, gaming accessories, one month of Game Pass Ultimate (new members only), and more.
“Families across the globe connect and gather with their loved ones during the holiday season. As the brand that owns moments that matter, IHOP aims to elevate those connections over delicious food, like our new Fully Loaded French Toast,” president Jay Johns said in a statement. “As the official breakfast partner of Xbox, we’re also giving our guests exclusive access to limited time Xbox merchandise and creating another connection point to serve more joy to fans everywhere.”
This isn’t the first time IHOP has teamed up with Xbox. The two joined forces in 2022 to promote IHOP’s Choice menu and offer loyalty members exclusive Xbox-inspired meal combos. Xbox now has more than 500 million monthly active users, according to Microsoft CEO Satya Nadella.
Contact Alicia Kelso at [email protected]
