Noting a trend where consumers are eating more junk food as they shelter at home, Chipotle Mexican Grill has developed a new line of Lifestyle Bowls as an antidote to anyone looking to break their current unhealthy pandemic diet.
The five bowls are inspired by wellness experts and available for a limited time through Chipotle’s digital ordering channels. The Newport Beach, Calif.-based fast casual chain, which has logged record digital sales during the coronavirus pandemic, created the new line of bowls after reviewing results of a survey about consumer eating habits.
The joint study, conducted by the chain and YouGov, found that 35% of Americans surveyed are struggling to maintain healthy lifestyles amid stay-at-home mandates. Four in 10 are not maintaining a regular workout schedule, and 36% are turning to eating processed foods or junk food during this time of home isolation, the company said Tuesday.
A majority, or 67%, of participants are also avoiding the grocery store.
That prompted Chipotle to create a line of healthy bowls that are the “go to” orders of top wellness experts including professional basketball trainer Chris Brickley, cycling instructor Cody Rigsby, nutrition expert Dr. Mark Hyman and fitness athletes Tia-Clair Toomey and Mat Fraser.
The bowls are in addition to Chipotle's Lifestyle Bowls, entrees that are customized to meet specific diets such as keto and Whole30. In Southern California, bowl prices listed on the company's branded app range from $9.50 to $12.10.
The Cody Rigsby Salad, for example, contains supergreens lettuce, light brown rice, double chicken, fajita veggies, fresh tomato salsa, tomatillo-green chili salsa and guacamole. Go to the Chipotle app to learn more. It is listed as $12.10 on the app.
“Our fully customizable menu featuring only real ingredients is an ally for consumers looking to reignite their commitment to a healthier lifestyle,” Chris Brandt, Chief Marketing Officer, said in a statement. “While we have existing Lifestyle Bowls for specific diets, we're encouraging our fans to eat healthy their way with new menu options inspired by orders from some of our most influential fans in the fitness world.”
Chipotle is offering free delivery for orders of $10 or more placed on its digital channels through April 30.
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