Mark Kirke is the new CEO of TooJay’s, a 20-unit deli restaurant concept based in West Palm Beach, Fla. He joined the company in April, but the chain just recently announced the appointment.
Previously he was CEO of Artistry Restaurants, based in Winter Park, Fla., which operates Shrimp Basket, Boca, Sandbar Amelia Island, Atlantic Beer & Oyster, and Oak & Stone. Prior to that position he spent six years at Shrimp Basket — two years as interim president and chief operating officer, and four years as president. He also was vice president of operations and an equity partner of the Red Door Woodfired Grill chain in the Kansas City area. Before that he spent 17 years with P.F. Chang’s, including four years as regional vice president based in Kansas City, according to his LinkedIn profile.
The announcement of Kirke’s appointment came with the launch of new menu items, including two “towers” designed for two to four people to enjoy.
The Nova Tower is comprised of thinly sliced Nova salmon with capers, lettuce, tomatoes, red onion, cucumbers, cream cheese, bagel chips and choice of bagels, and it comes with a Mimosa for each customer. It’s priced at $38.99 for two people and $74.99 for four.
The Deli Tower is guests’ choice of three deli meats, two cheeses, lettuce, tomatoes, cucumbers, and bread, and is $28.99 for two people and $55.99 for four.
The chain also introduced another large-format item, the Six-Pound Mighty Jay, a six-pound sandwich of turkey, roast beef, corned beef, Swiss cheese, coleslaw, lettuce, and tomatoes priced at $84.99, and introduced an option to double the size of its pastrami and corned beef sandwiches for an $8.99 upcharge.
Additionally, the chain introduced a chocolate-and-vanilla Chocolate Marble Coffee cake for $4.99 for three slices and $7.99 for a whole loaf, and a Strawberry Cake brushed with strawberry syrup and iced with strawberry icing for $7.99 per slice or $34.99 for a whole cake.
TooJay’s also is reprising its Pastrami Burger, which is a sirloin beef patty in pastrami rub topped with pastrami, caramelized onions, Swiss cheese, and chipotle mayonnaise on a bun. It’s $16.99
“We are thrilled to embark on this journey to elevate TooJay’s to new heights,” Kirke said of the new menu items. “Our commitment to quality, authenticity, and unparalleled service remains unwavering. With our refreshed menu and dedication to delighting our guests every time they dine with us, we are focused on positioning TooJay’s as Florida’s favorite deli for generations to come.”
TooJay’s was founded in 1981 and operates in Florida’s Palm Beach and Broward counties, the Treasure Coast, which is on the state’s east coast north of West Palm Beach, the Orlando area, and The Villages northwest of Orlando.
Contact Bret Thorn at [email protected]
