Chick-fil-A is testing two new restaurant designs – an elevated drive-thru concept and a walk-up concept – aimed at meeting consumers’ changing needs, including and especially their digital needs. Both concepts are set to open in 2024 and are run by local owner/operators. The goal of the tests is to ensure the company is future proofed as it continues to grow.
Chick-fil-A counts over 2,800 domestic locations and is on par to open over 100 restaurants this year. It has maintained that steady pace for the past three years, while digital sales have simultaneously ramped up to around 40%, and even 50% in some markets. Those digital sales have become the focal point of Chick-fil-A’s two tests.
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