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Inside McDonald’s latest marketing play

 

McDonald’s this week announced its new “As Featured In” Meal.

The meal includes a choice of 10-piece Chicken McNuggets, Quarter Pounder with Cheese or Big Mac, along with fries, a medium soft drink and a newly branded sweet ‘n sour sauce. In other words, it features a collection of menu items that have made appearances throughout film, television and music. The sauce is inspired by McDonald’s “next as featured in moment,” which is with Marvel Studios’ “Loki” season 2, streaming Oct. 6 on Disney+.

The meal will be available starting Aug. 14 in more than 100 countries and the launch will include exclusive experiences for fans, custom merch and more. For the merch, McDonald’s is partnering with Palace, a London-based skate and streetwear brand that has featured McDonald’s in its skate videos. The Palace McDonald’s merch line is available to those who buy an As Featured In Meal and scan the code on the packaging. Also, on Aug. 18, Palace will take over the first McDonald’s restaurant in the U.S., in Downey, Calif., with a popup fashion experience.

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