Butter chicken is a quintessential dish found in Indian restaurants in the United States and other Western countries.
This Flavor of the Week is a hearty, comforting, creamy, savory dish that offers consumers a filling and fulfilling option. In its most basic preparation, butter chicken is comprised of spiced yogurt, chicken and a sauce made with butter, cream, onions, ginger, tomatoes and warming spices such as cumin, turmeric and cinnamon.
Marketing research firm Datassential reports that 60% of American consumers know about butter chicken and less than 40% of them have actually tried it. It has risen by nearly 40% on menus at U.S. restaurants in the last four years. Still considered a unique flavor in the States, butter chicken is popular among patrons of progressive fast-casual restaurants and casual-dining independents.
Find out more about this edition of Flavor of the Week by clicking through the slideshow which also includes menu ideas.
